The Boulder Story
Boulder Canyon has humble beginnings as a craft kettle chip manufacturer started by two brothers, Don and Jay Poore, who had an idea for a better mouse trap. In this case, it was a potato chip that would fly in the face of convention to prove that consumers would be willing to pay a little more for an extraordinary snacking experience.
It was the early 1990’s and the Poore brothers had developed their own business engineering and servicing proprietary manufacturing equipment for the food industry. One of their customers was a big potato chip company, so over time they learned a lot about the methodology of large-scale potato chip manufacturing. It was through this experience that they discovered a significantly better chip could be produced by a combination of a thicker cut chip, slightly higher cooking temperatures, lighter cooking oils and a shorter frying time. They were told this discovery was all well and good, but the oils were too costly and the small batch approach was far too inefficient. It could be done, yes, but nobody would buy it. People love potato chips just as they are, they were told, and so the journey began.
A Distinctive Crunch….
Even the most casual snack fan can identify the unique crunch found in a Boulder Canyon chip. If you look closely you’ll see hundreds of tiny bubbles cooked across the face of our chips. This is a result of Don and Jay’s revolutionary kettle-cooking method pioneered in Boulder, Colorado back in 1994. The brothers were not unlike today’s modern craft beer manufacturers in their insatiable pursuit of a great tasting product unfettered by market restrictions. Don and Jay weren’t out to build a business as much as they were simply trying to make the best potato chip the world had ever tasted. They would use premium American-grown potatoes and cook them in the small batch kettle process they had identified as optimal. They would use premium sunflower, safflower, olive and avocado oils that allowed for higher cooking temperatures. Not only that, but they would avoid inexpensive flavorings and instead choose only natural ingredients. They would strive to make the best tasting potato chip that ever was, and they would figure out whether there was a market for it after the fact (spoiler alert: there is!).
Deliciously Simple…Naturally Better
Next time you are in your local grocery or natural foods store, pick up a bag of Boulder Canyon snacks and flip it over. The common inclination is to start reading calories and fat counts, but first scan below to the ingredient list. There you will most often find three, maybe four ingredients. For instance, “Potatoes, Avocado Oil, Sea Salt,” is all there is to find within our Avocado Oil Canyon Cut™ chips, but we’d wager a bet that it’s a snack experience unlike any you’ve had before. Then look to the right hand side of the back panel and note our Boulder Benefits such as no trans fats, no cholesterol, low sodium, gluten-free, non-gmo, etc. Then head back to the nutrition panel; who knew sea salt had far less sodium than traditional refined salt? And the small batch cooking approach? Well, because our chips cook for shorter periods they are naturally 30% lower in fat. The list of benefits goes on and on…
In the end, Boulder Canyon is proud to be among the natural food innovators out to prove that a better experience exists when using real food ingredients.